Justin Bieber is starting a line of natural deodorant

Justin Bieber is starting a line of natural deodorantJustin Bieber is starting a line of natural deodorantWhat stinks?A new poll by YouGov found that almost 40% of 18 to 24-year-olds simply dont wear deodorant or antiperspirant, stating that they havent used either in the last month.Its not smelling much better for the 25 to 34-year-old age group, with 31% saying they havent used deodorant in the past 30 days.This isnt a good sign for 25-year-old superstar Justin Bieber, who is launching a new natural deodorant, Here + Now. Relying on baking soda to absorb sweat, the deodorant is plant-based, and contains no chemicals. Its being released by Portland, Oregon-based Schmidts Naturals (owned by global consumer-goods company Unilever.)The deodorant is called Here + Now because, as Michael Cammarata, the CEO of Schmidts Naturals, told W Magazine, because it speaks to being present in your daily life. Its more than just a deodorant its a lifestyle and a connection to those around you. Its a bout the small, but intentional choices we make every day that help us lead happier and healthier lives, mentally and physically.Sounds complicated. Heres Biebs Instagram announcing Here + Now, coming this fall.Meanwhile, Bieber wont have the only celebrity deodorant out there. If you can believe it, Jane Goodall yes, that Jane Goodall, the worlds top chimpanzee expert recently announced a partnership with Schmidts for her own line of natural deodorant. According to AdAge, the lily of the valley-scented deodorizer recently moved from being sold directly to Schmidts online subscribers to being sold at Whole Foods.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people